TRUE Palliative Care Launches as California Strengthens Commitment to Compassionate Care Under SB 403

Dr. Bob Uslander launched TRUE Palliative Care, providing personalized in-home support for people with serious or chronic illness.

SAN DIEGO – Oct. 28, 2025 – Following California’s landmark decision to make the End of Life Option Act permanent under Senate Bill 403, a new chapter of compassionate healthcare has begun.

Today, palliative care pioneer Dr. Bob Uslander announced the official launch of TRUE Palliative Care (TPC), an evolution of in-home, whole-person care designed to support patients and families living with serious or chronic illness, long before hospice begins.

An Evolution of Empowered Endings

For over 37 years, Dr. Uslander has witnessed the emotional, physical, and spiritual complexities families face when illness changes everything.

Born from the success and trusted reputation of Empowered Endings, which continues to guide families through life’s final chapter, TRUE Palliative Care expands that mission upstream.

While Empowered Endings supports patients navigating the end of life through concierge care for patients on hospice, MAiD, and VSED, TRUE Palliative Care serves those living with serious, chronic, and progressive conditions such as cancer, dementia, Parkinson’s, heart and lung disease, ALS, liver and kidney disease, and complications of aging.