Site Privacy Policy for Empowered Endings

Thank you for choosing to be part of our community at Empowered Endings (“we,” “us,” and “Empowered Endings”).  Empowered Endings is committed to protecting your personal information and your right to privacy.  When you visit our website and use our services, you trust us with your personal information.  We take your privacy very seriously. We have created this Site Privacy Policy (the “Site Privacy Policy”) with regard to the following website(s): EmpoweredEndings.com, and any affiliated websites or portals (collectively “website”). This Site Privacy Policy describes the types of information we may collect or that you may provide when you download or use the website or the features on the website, and our practices for collecting, using, maintaining, protecting, and disclosing that information. We hope you take some time to read it carefully, as it is important.  

This Site Privacy Policy should be read in conjunction with the Terms of Use for the website of which it forms part.

If you have any questions or concerns about this Site Privacy Policy or our practices with regard to your personal information, please contact us at info@empowerednendings.com.

This Site Privacy Policy applies to all information collected through our website, in email, text, and other electronic communications sent through or in connection with the website and/or any related services, sales, marketing, or events (we refer to them collectively in this Site Privacy Policy as the “Services”).  This Site Privacy Policy DOES NOT apply to information that: 

  • We collect offline or any other websites not described in this Site Privacy Policy, and
  • You provide to or is collected by any third party.

Further, this Site Privacy Policy does not apply to protected health information.  Information that is protected health information may be subject to additional protections, and you may have additional rights regarding such information, pursuant to the federal Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”), and similar state laws, as applicable.  Please refer to the HIPAA Notice of Privacy Practices https://empoweredendings.com/new-patients/notice-of-privacy-practices/ for more information regarding your protected health information.

Please read this Site Privacy Policy carefully to understand our policies regarding your information and how we treat it.  By using this website or submitting information to us through or in connection with this website, you acknowledge that you have been informed that we collect, use and disclose your personal information in accordance with this Site Privacy Policy.  If there are any terms in this Site Privacy Policy that you do not agree with, please discontinue use of our website and our services.  This Site Privacy Policy may change from time to time. Your continued use of the website after we revise this Site Privacy Policy means you accept those changes, so please check the Site Privacy Policy periodically for updates.

What information do we collect?

We collect information from you when you register on our site, subscribe to our newsletter, respond to a survey, or fill out a form.

When registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. This information includes information that you provide by filling in forms on the website and records and copies of your correspondence (including email addresses and phone numbers and messages sent via website), if you contact us. You may, however, visit our site anonymously.

Automatic Information Collection and Tracking.  We automatically collect certain information when you visit, use, or navigate the website.  This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser, and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our website and other technical information.  This information is primarily needed to maintain the security and operation of our website, and for our internal analytics and reporting purposes.

What do we use your information for?

  • Any of the information we collect from you may be used in one of the following ways:
  • To personalize your experience (your information helps us to better respond to your individual needs)
  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • To respond to user inquiries/offer support to users.   We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our website.
  • To contact you when necessary about use of the services or to send periodic emails.
  • We may use your information for other legitimate interests as a business, such as data analysis, identifying usage trends, preventing or detecting fraud or abuses, determining the effectiveness of our promotional campaigns, and evaluating and improving our website, products, services marketing, and your experience.  We may use and store the information we collect in aggregated and anonymized form so that it is not associated with individual end-users and does not include personal information.  We will not use identifiable personal information without your consent.


Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How long do we keep your information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Site Privacy Policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).  No purpose in this Site Privacy Policy will require us to keep your personal information for longer than the period of time in which users have an account with us. 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process.  We use reasonable care to protect your personal information provided by you to our website.  We will periodically review and modify, where appropriate, its information security policies and procedures.  While we have in place security policies and procedures that seek to mitigate the risk of unauthorized access of your information, we cannot guarantee that the Internet is a secure medium.  

Do we use cookies?

Yes. Cookies are small files that a site or service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.  No uniform technology standard for recognizing and implementing DNT signals has been finalized.  As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Site Privacy Policy.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These companies may use information about your visits to our website and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about products and services of interest to you. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), and we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.  We do not knowingly solicit data from or market to children under 13 years of age.  If we learn that personal information from users less than 13 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.  If you become aware of any data we have collected from children under age 13, please contact us at info@empoweredendings.com.

What are your privacy rights? 

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list. Please note, however, that we will still need to send you service-related emails that are necessary for the administration and use of your account.  To otherwise opt-out, you can contact us at info@empoweredendings.com. 

California law permits California residents to request and obtain from us information about categories of personal information (if any) we collect and disclose to third parties for direct marketing purposes and the names and addresses of all third parties with which we share personal information in the immediately preceding calendar year.  If you are a California resident and would like to make such a request, please contact us by mail at Empowered Endings, Attn.: California Privacy Rights, 541 S Granados Ave, Solana Beach, CA, 92075 or by email at info@empoweredendings.com.

Below, we have summarized the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights. 

Your principal rights under data protection laws are: 

(a) Disclosure of Personal Information We Collect About You. You have the right to confirm as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Please note that we are not required to:

  • Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained
  • Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information –or–
  • Provide the personal information to you more than twice in a 12-month period

(b) Right of Disclosure of Personal Information Sold, Shared, or Disclosed for a Business Purpose. You have the right to opt-out of the sale of your personal information or sharing of your personal information for the purpose of targeted behavioral advertising. If you exercise your right to opt-out of the sale or sharing of your personal information, we will refrain from selling or sharing your personal information, unless you subsequently provide express authorization for the sale or sharing of your personal information. In connection with any personal information we may sell, share, or disclose to a third party for a business purpose, you have the right to know:

  • The categories of personal information about you that we sold or shared and the categories of third parties to whom the personal information was sold or shared –and–
  • The categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom the personal information was disclosed for a business purpose. We currently do not sell any personal information for any reason.

(c) Right of Correction. If we maintain inaccurate personal information about you, you have the right to request us to correct that inaccurate personal information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information.

(d) Right to Deletion. Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records and;
  • Direct third parties to whom the business has sold or shared your personal information to delete your personal information unless this proves impossible or involves disproportionate effort

Please note that we may not delete your personal information if it is reasonably necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us
  • Help to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for those purposes
  • Debug to identify and repair errors that impair existing intended functionality
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law
  • Comply with the California Electronic Communications Privacy Act
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us
  • Comply with an existing legal obligation –or–
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information

(e) Right of portability. You have the right of portability, which allows you to request a copy of your personal data in a structured, commonly used, and machine-readable format. This empowers you to securely transfer or move your data to another data controller of your choice, where technically feasible.

Protection Against Retaliation. You have the right to not be retaliated against by us because you exercised any of your rights under the CCPA/CPRA. This means we cannot, among other things:

  • Deny goods or services to you
  • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
  • Provide a different level or quality of goods or services to you –or–
  • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services

Site Privacy Policy Only

This online Site Privacy Policy applies only to information collected through our website and not to information collected offline.

Your Consent

By using our site, you consent to our Site Privacy Policy.

Changes to our Site Privacy Policy

We may update this Site Privacy Policy from time to time.  The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible.  If we make material changes to this Site Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.  We encourage you to review this Site Privacy Policy frequently to be informed of how we are protecting your information.

Contacting Us

If you have any questions regarding this Site Privacy Policy you may contact us using the information below.

info@empoweredendings.com